News

EMC and Eastern Motors hold staff and customer road safety activities

Mar 26, 2019

ALFAHIM Group’s Emirates Motor Company Passenger Cars (EMC PC), the authorised distributor of Mercedes-Benz in the Emirate of Abu Dhabi, and its sister company in the oasis city of Al Ain, Eastern Motors, have launched the Mercedes-Benz Service Week across the capital focusing on the importance of road safety among customers and employees.

In line with the UAE’s target of reducing fatal road accidents to 3 per 100,000 people by 2021, EMC PC and Eastern Motors held the Mercedes-Benz Service Week in conjunction with road safety staff trainings. The Service Week agenda included a free 25-point safety check, informative accident prevention tips highlighting the sophisticated safety features of Mercedes-Benz cars, including collision avoidance technologies. Meanwhile, the employees’ training covered rules of the road for pedestrians and drivers.

Frank Bernthaler, Chief Executive Officer (CEO) of EMC PC & AutoRoute, said: “Our aim is to positively change the behaviour of motorists by encouraging them to thoroughly check the safety of their vehicles regularly through this customer-focused campaign. Simultaneously, we are organizing a training session for our employees to learn more about the rules of the road, be it as pedestrians, drivers or passengers.”

Mohammed Al Momani, General Manager of Eastern Motors, said: “We are committed to supporting the country’s ongoing efforts to enhance road safety awareness and prevent fatalities among Al Ain road users through the annual Service Week, our periodical safety campaigns.”

Both, EMC PC and Eastern Motors, offer a wide range of powerful Mercedes-Benz models that are equipped with the latest safety features, most advanced technologies, accompanied with top aftersales customer service support from a Mercedes-Benz certified team of experts. 

Additionally, EMC PC’s and Eastern Motors’ Service Week goals are perfectly in line with ALFAHIM Group’s CSR pillars that focus on health and safety. Extending the road safety campaign among staff members helps in further emphasizing the importance of regularly checking the vehicle, understanding new traffic rules, and promoting safe driving.