Emirates Motor Company wins two trophies at Mercedes-Benz Middle East Cars awards

Apr 10, 2018

Emirates Motor Company – Passenger Cars (EMC - PC) claimed two of the most prestigious titles at this year’s Mercedes-Benz Middle East Cars Awards.

The authorized distributor of Mercedes-Benz passenger cars in Abu Dhabi and the flagship company of ALFAHIM, was presented with the highly coveted award for ‘Best Lead Generation and Conversion in Campaign 2017’ and ‘Best Customer Experience in 2017’.

The Abu Dhabi based company faced tough competition from distributors located across the region for the two important awards and the titles were reward for another successful year.

The 2018 edition of the glittering annual event, held in Dubai, where the judges listed several reasons for choosing EMC-PC, including great brand impact and exposure, reach of new customer base and generating leads bringing in new prospects as well as car sales.

In the ‘Customer Experience’ category the judges were impressed by EMC-PC’s classic AMG car range which were uniquely displayed at the pit garage at Yas Marina Circuit, in addition to providing customers and prospects the chance to try out different driving experiences on the race track, including: track driving, drag racing and dynamic driving (AutoCross) and the customer experience related to the new Mercedes-AMG 43 range.

This year’s Mercedes-Benz Middle East Cars Awards was attended by 10 other distributors from around the GCC and the Middle East. One of the most important nights of the year for the luxury automobile marque’s regional operations, the event rewards the great work carried out by staff at all levels across the extensive Mercedes-Benz network.  

Frank Bernthaler, CEO of Al Fahim Automotive, said: “We are honored to receive these prestigious awards and wish to take this opportunity to thank Mercedes-Benz Cars Middle East for their recognition and ongoing support throughout the year.

“Moreover, these awards showcase how our commitment to achieving customer happiness at every touch point is a top priority for EMC-PC. On that note, we would also like to thank the team at EMC-PC for their dedication and diligence as we owe our success to their hard work”.

EMC - PC serves a premium client segment in the region, including dignitaries, the UAE government, oil companies and the business community. The company is also heavily involved in community-driven activities that include social, environmental, charity and sports efforts.