Watch: Emirates Motor Company brings Iron Mountain to Marina Mall for #GChallenge

Feb 16, 2017

More than 1000 car-loving adventurers were treated to a thrilling experience over the weekend from Emirates Motor Company (EMC), who set up what is known as “The Iron Schöckl” challenge.   

EMC brought its Iron Schöckl Activation, a man-made moving iron mountain, to Abu Dhabi’s streets, showing the fearlessness of both the people at the carpark and the Mercedes-Benz AMG G500 4x4 vehicle, more commonly known as the G-Class, G-Wagon (or desert king vehicles!)

Hundreds of Abu Dhabi residents and visitors lined-up to get a first-hand experience to not only witness the cruising capabilities of this luxe car, but also the raw power that comes with forcing the car to undertake a 100% mountain climb – bringing out the thrill in everyone’s inner child.  
The adrenaline-fused challenge gave passengers a brief heart-stopping moment, where the G-Class hovered in the air on the moving Iron Mountain, before the car tilted to make its 45-degree descent – to put in perspective, Ferrari World’s record-breaking rollercoaster, the Flying Aces, has a 51-degree incline.

Model and TV Presenter, Larissa Serg, who experienced the exhilarating thrill-ride posted her disbelief on Instagram that she got to “…experience 45 degrees angle with Mercedes”.   

The activation which brought in crowds of mixed nationalities, genders and all ages, also had on display G-class vehicles, as well as GLS500, GLE Coupe 63 and GLC Coupe 250 models for those less inclined to try out EMC’s rush of a ride.  

Ramez Youssef, Head of Marketing and Communications of Al Fahim Group, said: “The Iron Schockl was developed to showcase the incomparable off-road capabilities of the G Class, but perhaps more importantly it’s extremely amusing for those who give it a try and great to watch.”

The Iron Mountain activation took place at the Marina Mall Abu Dhabi car park from Thursday, February 2 – Saturday, February 4 and was open to all visitors.

Check out the awesomeness that is EMC’s Iron Schöckl Challenge at Marina Mall: