For the second consecutive year, Emirates Motor Company (EMC), Mercedes-Benz authorized distributors in the Emirate of Abu Dhabi and the flagship company of Al Fahim Group, are a proud sponsor of the Abu Dhabi Tour supporting the four-day stage race with organization and promotion. During the Abu Dhabi Tour Fan at Nation Towers – a superb facility that is now open daily until October 24th, with cycling activities, trophy display and information point – the highlight was an exclusive Test Drive open to the public and organized by EMC, showcasing Mercedes-Benz luxury performance models.
The participants have the honour of driving the luxurious Mercedes GLC and the Mercedes C300.
Al Fahim Automotive CEO, Frank Bernthaler, said: “Our renewed partnerships with Abu Dhabi Cycling Tour and the Abu Dhabi Sports Council aim to encourage the community’s interest in cycling to adapt a healthy and active lifestyle, which is in line with EMC’s and Alfahim’s own corporate social responsibility programs.
“Moreover, we are proud to be promoting this grand race and its star riders; and, I wish each contestant the best of luck. We hope that through these community endorsements, Emiratis, UAE residents and tourists learn more about this sport for it to continue thriving in the coming years. To further support this, we have promoted the race among our employees with a few campaign activities giving them a chance to get VIP treatment. I encourage everyone to pass by the FanZone as it will have some exciting events for the public and will give people a chance to learn more about us, as well as our upcoming events and sponsorships.”
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