In February 2015 it was announced that Central Motors & Equipment (CME), a member of the Al Fahim Group and award winning distributor of automotive products, had become an official marketer of Phillips 66 Lubricants, one of the largest finished lubricant suppliers in North America.
This month saw the partnership come to fruition as one of Phillips 66’s renowned products, Kendall® Oil was revealed in the UAE for the first time at a special launch event in Dubai which was attended by Khaled Abdul Karim Al Fahim, Board Member of Al Fahim Group.
The addition of the Phillips 66 product line to CME expands their global brand portfolio which includes the likes of Michelin and Bosch. Additionally, CME’s Automotive Aftermarket Division have made a 30% increase in sales performance in 2015 compared to the year before, positioning the organisation as a leader in the automotive industry in the UAE.
Ismaeel Hassen, General Manager of CME commented: “I’m delighted that we can now officially supply our customers with the best engine oils, lubricants and power transmission fluids available on the market; as we always want to be the provider of the most premium products available for our customers. It says a lot about CME and the Al Fahim Group as an organization when global brands like Phillips 66 trust us with supplying their brand to this market. I’m looking forward to working closely with them and doing more business in the future.”
Julie Thompson, International Director of Sales for Phillips 66 added whilst at the launch event: “It’s a pleasure to be working with the Al Fahim Group and CME. It’s great for business when our premium products have the most effective distributors. I’m confident that our partnership will be a success.”
Whether you’re an industrial contactor, commercial vehicle fleet owner or an individual customer, the only place in the UAE to purchase the full range of Phillips 66’s products will be at CME. The full range of available items includes lubricants, engine oils, power transmission fluids, and industrial oils.
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