News

June 10, 2019

Performance HQ brings world’s leading brands in car customization to the UAE

Performance HQ Motors, one of the latest business members of ALFAHIM group, brings global car modification brands to the UAE as the authorized distributor for power sports leader Transamerican Manufacturing Group (TMG), Metra’s innovative electronics and Gibson’s powerful exhaust systems.

Mohammed Al Momani, General Manager of Performance HQ Motors, said, “Off-roading is one of the most favorite pastimes for UAE residents with a growing demand for dynamic kits, special brands and trendy accessories. As pioneers in the regional automotive market for decades through our sister companies, we have confidently ventured into vehicle modifications to meet customer needs by offering unparalleled off-road expertise.”

Capitalizing on ALFAHIM Group’s 60-year automotive track record, Performance HQ Motors has gained a leading reputation for its excellent knowledge in off-road vehicle customizations, particularly for Jeepers seeking adrenaline-filled sand-dune adventures.

The automotive member is set to showcase the region’s first fully converted Wrangler JK SRT edition in the region, built using genuine Mopar parts. In fact, this special edition Jeep is the only one in the world which underwent total conversion without any frame and chassis welding, or altering. Tailored to the customer’s desires and passing all of Abu Dhabi Traffic Department’s requirements, the alterations covered all drivetrain units: engine, transmission, transfer-case and differentials.

Moreover, the pumped-up Jeep Wrangler JK SRT edition is the first off-roader to be retrofitted with heavy duty manual transmission, as an option, boosting the vehicle to reach 480 horsepower (hp) and 375 (hp) on wheel.

To date, Performance HQ offers off-road and high-performance kits for all 4×4 brands in the market. Yet, some of the most popular models come from the Jeep Wrangler range, and include:

Established in 2018 to accommodate Abu Dhabi’s rapidly evolving 4×4 market, Performance HQ Motors ensures customer convenience is a priority by providing an online purchase facility through an e-commerce-based website.

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